I must say I'm on the team that wishes for their economic failure. It would be nice if that shocked them enough to actually check what the VNs fanbase consists of, and what do they want.
I don't even know where did they pick the idea up from! There are no forum, blogs, whatever with people begging for All-ages games with censorement of anything that grazes vulgarity in the least, and they made no polls no nothing, so where does their market objectives come from...?
This makes me remember of Harry Potter. Any of you heard how it was publised? The first book I mean.
Rowling was poor, absolutely poor. She even had to make the book scripts by hand instead of photocopying it cuz she didn't have the money. So, aaaaaaall editors always told her that Harry Potter had no chances, the reasons were always the same: too long, too difficult for the kids market, too mature for young people, etc. They kept going on, saying the same.
Until one day, she managed to pull some strings, and one editor took the script home. There, maybe because God enlightened him, he decided to do what the 90% of editors of all that exist (games, books, VNs, candy, whatever) never think of doing. He actualyl asked someone from the market! He handled the book to his daughter, who proceeded to devour the book within days and demand the second one. That made the guy rethink it all, and he decided to publish the book, making him and Rowling filthy rich.
So, sorry for the long post but, in general, just saying that I'm astonished at how reassured they are of their decision, without having asked a single person. Their conviction is borderline with medieval religion fanatism. They have no proves, no market studies, no logic behind their idea. Only a big slap in the face will wake them up...